14 PM NETWORK JUNE 2016 WWW.PMI.ORG
NOT ALL ABOU T THE MONE Y
76% of CEOs agree business success
The View From the Top
is defined by more than profits.
A global survey shows CEOs taking stakeholder concerns seriously.
CHANGING BUSINESS AS USUAL
CEOs say the biggest obstacle to answering stakeholder and customer demands is that it
is an additional cost of doing business.
Groups that have the biggest impact on
They believe the organizations that will
be successful in five years will:
be done to
87% Prioritize long-term
over short-term profitability
85% Address wider stakeholder needs
71% Make their purpose
centered on creating value
for wider stakeholders
67% Industry com-
petitors and peers
In response to shifting stakeholder expectations, CEOs are making significant changes to how
they do business.
purpose and value
assess and deliver
success and for
what they hold