the largest private investment in the history of the state of Rio Grande do Sul.
“Because society is demanding paper, pulp is very important in the global market,” says Walter Lídio Nunes, CEO, CMPC Celulose Riograndense, Guaíba, Brazil.
But Porto Alegre’s metro area—home to more than 4 million residents—had
concerns. The mill’s neighbors were worried that the construction of such a
large facility would disrupt their daily life, creating excess noise, traffic and
debris. The larger community also feared that an expanded mill would create
more pollution and put the public water supply at risk.
So CMPC found common ground by starting the conversation early, working
with the community to ensure project goals went beyond boosting company
CMPC Celulose Riograndense’s pulp
mill in Guaíba, Brazil
“We didn’t inform
that we would do
the project. We
first asked the community
if we were invited to come
here and build this project.”
—Walter Lídio Nunes, CMPC Celulose Riograndense,