residents and restaurateurs—lifestyle
center projects pose more compli-
cated stakeholder landscapes for
project teams. “When developing a
traditional mall, you have multiple
users with their own agendas, but they
are all retail-, dining- and entertain-
ment-driven,” says Karen M. Scott,
senior project manager, Skye Group,
Orlando, Florida, USA. ;e organiza-
tion focuses primarily on shopping
center project management and ten-
ant coordination. “Mixed-use projects
are more complicated because all the
uses have di;erent requirements. ;ey
do not always easily coexist.”
For example, both residents and
retailers want parking, but creating
separate parking that serves each can be expensive.
Similarly, most residential tenants want quiet,
while live music and other noisy entertainment is
a selling point for some lifestyle centers. A slew of
other issues, from the location of loading docks
Hudson Yards project in New
York, New York, USA
Shopping Sprees
Around the world, project
sponsors are delivering big
and bold new destinations to
shoppers.
Mall of Qatar,
Doha, Qatar
Selling points: The
500,000-square-meter ( 5
million-square-foot) mall will
feature 500 shops, a five-star
hotel, a miniature children’s
city, and an oasis area featuring restaurants, fountains
and live entertainment.
Budget: US$1.4 billion
Opening date: August 2016
Doha Festival City,
Doha, Qatar
Selling points: In addition to
400 shops, the mall will have
an Angry Birds theme park,
an F1 simulator and a snow
park.
Budget: US$1.6 billion
Opening date:
February 2017
Two Rivers Mall,
Nairobi, Kenya
Selling points: As the largest
mall in East Africa, it will include two hotels, residential
apartments, an office park
and a dolphinarium.
Budget: KES25.2 billion
Opening date: 2016
Wuchang Center,
Wuhan, China
Selling points: A terraced
tower featuring retail, residential and office space with
a “vertical garden” concept
will be the centerpiece of the
4. 8 million-square-meter
( 52 million-square-foot)
mixed-use project.
Budget: US$700 million
Opening date: 2020
to odor control in restaurants to
alley width, can create planning
challenges for project leaders.
;ese next-gen mall projects
aren’t all new construction,
though. A US$200 million project
approved for predevelopment in
May will essentially turn a mall in
Burlington, Vermont, USA inside
out. ;e Burlington Town Center
will convert from a traditional
enclosed mall to a mixed-use
space better integrated with the
surrounding city—in other words,
into a shopping center that lives
up to its name.
To deliver promised bene;ts,
project managers will have to
keep in mind what makes these new malls appeal-
ing to shoppers.
“Mixed-use is not easy to do,” says Ms. Scott. “In
traditional malls, you don’t have the intensity of so
many uses in one area.” —Donovan Burba
“Mixed-use
projects
are more
complicated
because all
the uses have
different
requirements.”
—Karen M. Scott, Skye Group,
Orlando, Florida, USA
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