projects demand, says Kamal Bhadada, global head
of media and information services for Tata Consultancy Services (TCS), San Diego, California, USA.
“These individuals use creativity and imagery in
their development process,” he says. “Project managers have to structure the project environment to
bring out the best of both worlds so they can enable
creativity in a predictable way.”
MANAGING THE ARTISTIC VISION
At TCS, finding that balance was a process of
trial and error.
TCS’s entertainment group
launched 11 years ago to help music,
media, gaming and publishing companies implement a range of projects,
from building online publishing platforms
to creating digital watermarking tools
that prevent piracy, and building backend
infrastructure to manage content. However,
the team initially struggled to adapt its
engineering-focused project management methodology for the entertainment industry.
The team found that traditional waterfall project
management processes didn’t work well because so
many of the specifications and requirements were
fluid and unformed in the early stages of the project.
An astounding
59 percent
of app-development projects don’t break even.
Source: App Promo
MAY 2013 PM NETWORK 33“[Entertainment project managers] use creativity and imagery in their development
“[Entertainment project managers] use creativity and imagery in their development process. Project managers have to structure the project environment to bring out he best of both worlds so they can enable creativity in a predictable way.” —Kamal Bhadada, Tata Consultancy Services, San Diego, California, USA
