but it helps
we want to go
with our next
set of projects.
assessed each suggestion based on:
n The time and cost to build a product or
n The ease or difficulty of implementation
n The impact it will have for customers
n The opportunity for revenue generation
n Whether the project aligns with the
broader company strategy
“When we completed this process, key
ideas popped out,” Mr. Wyatt says. “It pro-
duces the most valuable ideas for our cus-
tomers, and therefore, ourselves.”
The top five ideas were defined more
broadly into project plans. From there, the
project management team prioritized the
projects and worked with the engineering
group to develop more detailed business
cases that included specific details about
time and resources to complete the project,
key milestones and delivery goals.
A SHIFT IN SOCIAL
Many of the ideas revolved around what
Mr. Wyatt calls a “trust, but verify” corporate culture. Clearswift’s products include
features that allow companies to block
employees from visiting certain sites, such
as social media forums, where they could
potentially share sensitive data.
Much of the feedback received from
customers, however, indicated that employers would rather allow employees to visit
and take advantage of the sites—as long as
the company could audit their use and the
“That requires a shift from an IT responsibility to a line of business management
process,” Mr. Wyatt notes.
The pair also discovered that these types
of features were specifically in demand in
France and Australia, while the United
Kingdom and the United States showed
tentative interest. Companies in Japan and
China were not interested. This information
helped the organization determine where
and when to roll out a project.
Market analysis sparked a project to
develop a new software feature: When
users attempt to access a protected URL,
they have to click a button indicating they
want to enter the site anyway. When this
occurs, a program sends an automatic alert
to the auditing team about the employee’s
use of the site.
The project management team determined that the project to develop the feature would equal a month of one person’s
working time—a relatively short amount.