s the U.K.’s largest casino resort, Resorts World
Birmingham caters to high rollers. But long
before it opened in October 2015 in Birmingham, England, the project team was going all in
to ensure the £150 million entertainment complex lived up to the sponsor’s bold vision.
By managing the project’s design and construction phases, English architecture and planning firm Benoy took on a massive scope to steer Malaysian casino company Genting Group
through its first European project. The 12-story, 85,000-square-meter (914,932-square-foot)
facility lives up to its name: Resorts World contains a four-star hotel and spa, conference center, 18 bars, 50 retail shops, an 11-screen movie theater, numerous restaurants—and a casino
that accommodates up to 2,000 gamblers.
During the five-year project, the project team managed 250 change requests and a flurry of
surprises—from last-minute additions to waterproofing issues. “We were always waiting for
the next big change,” says Daniel Asher, associate director, Benoy, London, England. “We man-
aged this change process by making sure any instructions were assessed quickly so we could
make any affected parties aware of the impact on their design.”
Although Resorts World Birmingham opened five months behind schedule and finished
slightly over budget, the ROI for Genting Group—and the area’s economy—made it worth the
gamble. The resort created 1,100 new hospitality jobs and is slated to generate £ 33 million for
the regional economy each year.
the next big
—Daniel Asher, Benoy,