Watching servers write down an order and waiting
for the check to arrive is starting to seem quaint.
Here are a few organizations redefining the way
restaurateurs do business in a networked world.
Say Hello to Dom
Ordering is getting even easier at the world’s
largest pizza chain. Late last year, U.S.-based
Domino’s Pizza, which has locations in more than
75 countries, completed a project to develop and
debut a voice-ordering mobile app named “Dom.”
The service, which is capable of thousands of
specific responses to customer order commands,
complements an array of other digital ordering options, which along with the organization’s
website include a smartwatch app and Internet-connected televisions sold by Samsung.
Fusing Food and Tech
The creators of the Asian fusion restaurant Inamo
in London, England were determined to make
long waits for food and drink a thing of the past.
So they launched a project to develop a multipurpose, interactive tabletop system allowing
orders to be placed and paid for and lighting to be
customized. Now patented, the technology also
provides diners with games, a live camera feed of
the kitchen and the ability to order a cab home.
The Robots Have Arrived
At a restaurant in Harbin, China, customers aren’t
greeted by servers. Instead, a robot says “Earth
person, hello. Welcome to Robot Restaurant.”
Brightly colored robots do the cooking, serving and
entertaining, with humans’ role limited to charging
batteries every five hours to keep robots moving
along magnetic strips that take them from the
kitchen to diners.
The restaurant challenges the industry’s
traditional workforce. But the labor-saving robots
aren’t cheap: Each costs between CNY200,000
and CN Y300,000. Still, since their debut, other
Chinese restaurants—and a few in the U.S.—have
announced projects to do the same. —Ben Schaefer