New markets and changing tastes are transforming the brewing industry more than 5,000 years
after its inception. In the last two decades, global
beer production has increased nearly 50 percent,
reaching about 2 billion hectoliters ( 1. 7 billion
barrels) in 2015, according to Transparency Market Research. Global beer sales are projected to
increase 6 percent annually in the coming years,
reaching US$688.4 billion by 2020, according to
Allied Market Research.
;e upshot for breweries is clear: ;ey’re
launching projects to increase production, boost
e;ciencies and deliver standout products in an
increasingly competitive market. Up-and-coming
organizations are learning to brew at new scales.
U.S. craft brewer Lagunitas Brewing Co. simultaneously launched projects to build a third brewery—a
250,000-square-foot ( 23,226-square-meter) facility in Azusa, California USA that will open in
2017—and increase production by 67 percent
at its original brewery in Petaluma, California, USA (see “What’s On Tap?” page 37).
Consolidation is the trend for global
heavyweights, with a US$106 billion
merger of the world’s two largest brewers—Anheuser-Busch InBev and SABMiller—underway. To compete globally,
other large beer companies are looking to
;ne-tune operations to maximize value.
For instance, Carlsberg Group recently
completed an IT project that helps the
organization build and manage a scalable
supply chain for its 140 brands and 80 breweries around the world—from the Baltics to Beijing.
“Multinational brewing companies need to adapt
their processes, strategies and products to focus on
the new consumer, who demands a beer with the
highest quality standards,” says Nelson Sanabria,
Beer might be one of the world’s oldest
alcoholic beverages, but it’s far from stale.
In the last two
beer production has
Source: Transparency Market Research