immense logistical challenges, even if the product
lives online. As cities around the world nurture
startup communities, organizations need talented tech project managers to make the leap
from incubator to initial public offering.
In India, for example, where there is no
shortage of capable software engineers and
developers, project managers can make all
the difference. “The most challenging aspect
of building a software product company here
is the lack of examples. There aren’t a lot of
people who have done it,” says Sparsh Gupta,
chief technology officer, Wingify, Delhi, India.
Wingify makes website optimization software.
Project management principles have supported
Wingify’s successful adaptation to the demands and
pace of the global marketplace. Initially, Mr. Gupta
and his partners decided against a formal project
management framework, but as Wingify grew, they
changed their tune. “Now we feel that project management is critical,” Mr. Gupta says.
Having clear processes in place supported the
successful launch of the 2014 version of Wingify’s
Visual Website Optimizer tool, which helps marketers track online customers’ browsing behavior
and tweak web page designs.
Great project managers are essential to startups
even in more developed startup hubs. Tel Aviv,
Israel, for example, is no tech backwater—its startup
culture ranks fifth globally and first among cities outside the U.S., according to the Compass report. (
Bengaluru, India ranked 15th, and Delhi nearly made it
into the top 20.) Yet the city’s startup culture can be
so geared toward rapid iteration that organizations
lose focus on what their clients really want.
“Israelis aren’t perfectionists by nature,” says
Becky Goldberg, a former project manager who is
[in India] is
the lack of
aren’t a lot
—Sparsh Gupta, Wingify,