applications,” he says. The good news was that the
company’s strategy became clear: “We knew we
had to make applications that solve real problems
ourselves, so we made the platform much less open
than we had originally intended.”
The project team produced a second version in
September 2012, and then a third in March 2013.
They worked until every server in the Sen.se infra-
structure was capable of accommodating 4,000
sensor readings or other events per second. “That’s
why we went through three versions—we needed to
get to that kind of performance on the server side,”
Mr. Haladjian says.
For the hardware portion of the product, Mr.
Haladjian subcontracted the work to a group of
engineers. He still oversaw the process, however,
including a failed first version of the hub and sensors. “We threw everything away” in July 2011,
he says, and reimagined the devices from scratch.
There were three more iterations, with the final
models completed in September 2013.
The technology was available, so the biggest hurdle was a project-management challenge: overseeing separate hardware and software development
teams, along with several application development
initiatives designed to run on top of the core software. Everything had to be compatible.
After centralizing project teams and working
through multiple iterations, Sen.se built a next-generation product consisting of a central hub, called
Mother, and smaller sensors called Motion Cookies.
Here’s an example of how it works: To simultaneously track caffeine intake, sleep patterns and daily
workouts, sensors are attached to a coffeemaker and
mattress, and placed in an exerciser’s pocket. They
send data to Mother, which in turn makes custom-izable information available on a desktop, mobile
phone or tablet device. The product hit the market
late this year, concluding a four-year adventure in
product development and project management.
Here’s a look at how Sen.se handled this cutting-edge Io T project.
Building the Platform
Mr. Haladjian, Sen.se co-founder Franck Biehler
and their 14-employee team began developing the
platform for Mother in 2010. The platform consisted of the server infrastructure and server-level
software that would gather data from the different
sensors, store that data and then push it to the relevant app for analysis. The company completed the
first version in late 2011.
To enable software engineers outside the company to tinker with the technology and develop
applications for Mother and the Motion Cookies,
the project team released an open development
platform called Open.Sen.se. The effort was a success from a marketing perspective— 18,000 people
signed up for a chance to experiment—but didn’t
yield the sort of innovation Mr. Haladjian had
“We found there was a big shortage of imagination when we only provided the tools for creating
Sen.se built a
of a central hub,
called Mother, and