value the most
think a project
Delivering the Wow Factor
If you really want to amaze stakeholders, get them to dream big from the start.
By Amber Simonsen, PMP
Your most recent project came in on time, on budget and within scope—and stakeholders were sat- isfied. But something still seemed missing—you have a gnawing
notion that your project checked a box instead of
changing the world. What else could have been
done to elevate outcomes?
To go beyond delivering a by-the-book
project, I use what I call the “Wow! Statement” technique. When employed during
the planning process, it helps draw out the
hopes, dreams and aspirations of my most
important stakeholders—and provides clarity
to my teams about our end state. The technique lets me go beyond core project metrics, which shouldn’t necessarily dictate the
outcome of your project. After all, a project
can be late, over budget or deviate from the
original intent and still be deemed a success.
Project success ultimately depends on how
much value the most important stakeholders think a project delivers. Here’s how my
Wow! Statement stakeholder management
approach has worked for me—and can
work for other project leaders.
STARTING STEP BY STEP
Recently, I had the privilege of leading
project in 25
the new brand
Getting It Done PROJECT MANAGEMENT IN ACTION