Lindsay Scott is the director of program and
project management recruitment at Arras People
in London, England.
openings. Maybe they feel they don’t have time for
that or think they’re not the right person to give
advice about it. It can be easier to not accept your
request. Proceed with caution.
Should I just copy and paste my résumé
No! Your LinkedIn profile should be a supplement
to your résumé and be written in a way that suits
the medium: a social media site. You can still link
to your full résumé from LinkedIn, but the profile
needs to be quick and easy to read. Think about
eye-catching headlines and lots of white space.
Short paragraphs work well.
You want to spend the most time writing the
profile summary. Write it in a much more informal
way than a résumé because this is your chance to
convey some personality. For project managers, a
story or narrative of the last project you worked
on or the skills at which you excel works very
well. If you’re actively job seeking, the profile
should also include what you’re ideally looking for
next and when you’re available. You should also
include your keywords. These words could include
industry-related phrases, types of projects, project
management skills, qualifications and locations.
Include your contact details on the profile too.
If you’re using LinkedIn for networking, include
which subject areas you are most interested in
and what kind of connections you welcome. To
demonstrate your own experience in subject areas,
you should include links to useful documents,
videos, presentations and articles you have written.
Regardless of whether you’re using LinkedIn for
networking or job searching, a popular function
you should take advantage of is the posts. Think of
these like blog articles: short, informal pieces that
convey your experience, opinions and thoughts.
Not only do these posts attract people to your
profile and encourage deeper connections, they
also feature prominently at the top of your profile.
What better way to inform people about who you
are and what you know?
In the “experience” section of LinkedIn, you
need to create an entry for each position you’ve
had in your career. In these sections, just include
up to five points, the highlights of the work you
carried out. For example, include which projects
you managed, what the budget was, the size of the
team, any specialties you needed to carry out the
position and the project objective.
Finally, unlike most résumés, the LinkedIn profile
requires a good photo or headshot. Make sure the
photo you choose is current, a close-up and the
right size as required by LinkedIn. No pictures on
holiday or a group picture of friends! PM
enable you to
get an inside
track so you
can make a
when the time