How can I use LinkedIn to find out more about firms I want to work for in the future? LinkedIn is a great way to find out what organizations are looking for in project managers. First, you should join or follow the company’s LinkedIn page. You’ll receive regular company information and news about job openings. The
page will also show you the current employees of
that organization, which is what you really need.
You can make direct connections by looking
through the list and picking appropriate people.
If your connection request is accepted, hold back
from asking questions straightaway. Read your
new contact’s status updates, see which groups
he or she contributes to, find out where he or she
chooses to network and which conferences he or
she likes to attend. Connect to a few people this
way and keep reading and researching.
Your next step is to initiate a meaningful
conversation with your contact and build to a
position of reciprocation. This can be a comment
on a status or something he or she has posted in a
group. Comment a few times on different postings.
Step it up on a posting where you have a strong
mutual interest, something to which you feel you
can contribute further information. Suggest taking
the conversation offline sometime. Maybe he or
she is at the next chapter meeting and you can
meet up there? Or maybe he or she is available for
coffee one day?
Another way to build connections on LinkedIn
is to start with the people you already know well.
How many of your own contacts have connections
to people in the firms you’re interested in?
LINKS TO A
LinkedIn helps you search for this information
easily, which will save you hours of digging.
Find ways to build reciprocal relationships
that will enable you to get an inside track so you
can make a favorable impression when the time
Should I put ‘actively seeking employment’
on my LinkedIn profile heading?
If you’re using LinkedIn primarily for job
opportunities, you should. It makes it easier
for recruiters to approach people on LinkedIn
when they know they are currently available. If
you use this heading, you also need to change
it as soon as the statement is no longer true.
Using profile headings like this works particularly
well for project managers who are contractors
But if you’re also using LinkedIn for networking,
there’s a downside to this. You will have fewer
connections accepted because people make the
assumption that you’re going to ask about job
The first impressions you make online
will affect how employers see you. Put
your best foot forward with these tips.
BY LINDSAY SCOTT