Sitting at the junction of five rivers, the city of Porto Alegre, Brazil is one of the nation’s primary commercial and industrial hubs. Its sur- rounding hillsides produce a steady flow of timber, providing a reli- able source of wood pulp to the global paper market—and helping
fuel the local economy.
In recent years, higher consumer spending has increased the global demand
for paper, driving up the price of wood pulp to an all-time high. CMPC Celulose
Riograndense anticipated this market shift back in 2012—and seized an opportunity. The company launched a project to triple the annual output at the pulp
mill in the suburb of Guaíba. The US$2.4 billion expansion project represented
of the Year
A Brazilian pulp mill
view of success
helped create a
the local economy.
BY TEGAN JONES