Projects often run adrift despite our best e;orts. One of the most commonly overlooked pitfalls is inadequate and ine;ective stakeholder management.
Gathering decades of research on communications and stakeholder relations, Mario Trentim,
PfMP, CBAP, suggests a paradigm shift in the way
project managers view their stakeholders.
Using the four “ships” (sponsorship, partnership, leadership and citizenship), the author
charts a successful path for identifying and communicating with stakeholders that will positively
impact the way you view stakeholders and how
they in;uence your project.
Managing stakeholders as clients is a new approach, moving away from traditional stakeholder
management where the focus is managing expectations to a proactive engagement and involvement
In this revised edition, Mr. Trentim goes beyond
theory to o;er real tools and valuable resources
focused on presenting what works when it comes to
stakeholder management. His light, conversational
style pulls together a wide range of perspectives
on various topics, including: A Guide to the Project
Management Body of Knowledge (PMBOK® Guide),
agile, emotional intelligence and soft systems
Look beyond traditional project management
schedules and work breakdown structures and enhance your stakeholder management skills to take
your projects to the next level.
Project Management Institute, 2015, ISBN: 9781628250817,
paperback, 240 pages, $27.95 Member, $34.95 Nonmember
Mario Trentim, PfMP, CBAP
Managing Stakeholders as Clients:
Sponsorship, Partnership, Leadership,
and Citizenship, Second Edition
Managing stakeholders as clients is
a new approach, moving away from
traditional stakeholder management
where the focus is managing
expectations to a proactive engagement
and involvement of stakeholders.