testing to inform a more protracted design phase for
subsequent iterations. Spending more time upfront
saves even more time, and costs, in the end.
“In the early stages we just tried to get our pro-
totypes done as quickly as
possible,” she says. “Now
we’re working on the fifth
version, and we know a lot
more about what works
and what doesn’t work.
The key is spending enough
time in the design phase.
designer may move onto
execution more quickly,
but they’ll find that their
execution costs more, takes
Ms. Cheng’s team con-
tinued to test the Jeva robot up until the very end of
the product-development phase in early 2015. That’s
because she knows that the field of robotics is chang-
ing quickly and that in just a few years robotic arms
are likely to become cheaper and more effective. Ms.
Cheng is betting that, thanks to her team’s experiences
and lessons learned while building Jeva, 2Mar will be
prepared to capitalize on that less-expensive market
as it emerges.
“What we’re building right now is still very
expensive and still not accessible to the average
consumer,” she says. “That’s going to change in the
next five years. We’re going to see much lower-cost
robots, and we’re going to see them as much more
valuable because they can do more.”
to see much
to see them
as much more
can do more.”
—Marita Cheng, 2Mar Robotics,