Feed Your Family
The two teams worked in tandem to build web
services that would provide dynamic, localized
content on sale items.
“Coles was very responsive,” Ms. Tournier says.
“We were always in contact with the client. Some-
times you get clients that send you a brief and then
expect you to work your magic without any further
input. This time they worked as hard as we did,
which is quite rare. I really believe that collabora-
tion is what made this so successful.”
When the project team tested its app prior to
launch, it found “hardly any bugs,” Ms. Tournier
says. “It went really smoothly. It reinforced my
thoughts that if you get a dedicated, passionate
team and essentially great collaboration with the
client, you can make it work—and more.”
Her experience speaks to a larger truth: 81
percent of high-performing organizations—which
complete 80 percent of projects on time, on budget
and on scope—have projects with active sponsors,
compared to 45 percent of low performers, accord-
ing to PMI’s 2014 Pulse of the Profession®.
Within the first month of its 2013 release, Feed
Your Family was downloaded more than 100,000
times, snagging the top spot among food apps in the
Australian i Tunes store.
When rival grocer Woolworths launched a new
marketing campaign in 2012, Coles Supermarkets
felt the pressure to counter—and quickly.
In 2013, the Australian grocer decided to build
an app called Feed Your Family, aimed at inspiring
families to plan and cook great value meals easily. The app would also star celebrity chef Curtis
Stone in cooking-tutorial videos. Rather than an
ordinary video-equipped recipe app, however, Feed
Your Family would include dynamic content that
shows users which ingredients are on sale in their
neighborhood Coles stores—a significant project
hurdle, given that specials vary from one location
to the next.
Faced with an active competitor, Coles gave
app developer Reactive just one month to design,
develop and test the new app.
That said, Coles didn’t simply set the developer
team loose. Just as GM’s engineers partnered with
the AppShop developers, Coles worked closely
with the Reactive team. While the Reactive team
used a hybrid of agile and waterfall approaches
to design and build the app, the Coles developers
built the application programming interface, “so it
was a big job for them as well,” says Lila Tournier,
project manager, Reactive, Melbourne, Australia.
“Sometimes you get clients that send you a
brief and then expect you to work your magic
without any further input. This time they
worked as hard as we did, which is quite rare. I
really believe that collaboration is what made
this so successful.”
—Lila Tournier, Reactive, Melbourne, Australia P H