Sarah Flaherty, PMP, says project managers don’t stifle
the creative process—they help it thrive.
As a project manager in the creative department of a large corporation, I spend my days among
very imaginative team members.
Creative agencies may not be thought to use project managers the same way an IT or construction
organization would. Yet the essence of my role—to produce a deliverable on time, within budget and in
line with organizational strategy—remains the same. The only difference is that my field battles a major
myth: The creative process trumps project management processes.