be replaced by
—Sandro Gasparoto, PgMP,
Orange Business Services,
“Encourage all team members, no matter how minor their roles are,
to come forward and share their ideas and suggestions, and ask everyone
else to provide respectful feedback,” says Mr. Da’as. “Instill this creative
thinking in your team by making it a regular part of project development
Sharing ideas in a social setting is the foundation for a creative environ-
ment, says Mr. Gasparoto.
“‘Social’ is not just a trendy word,” he says. “It’s ultimately the way
human beings are hard-wired.”
Organizational leaders should consider developing a way to publicly
reward project managers whose creative thinking contributed to the proj-
ect. Such recognition might include public praise at a team or company
meeting, a monetary bonus, or career advancement, Mr. Da’as says.
Financial incentives shouldn’t be doled out too generously, though. A
pair of studies by professors at the McCombs School of Business at the University of Texas at Austin found that paying employees to be creative tended
to boost short-term idea generation but didn’t necessarily lead to long-term
innovation. Rewarding project talent for outstanding creative work will
have a bigger payoff than handing out bonuses for simply being creative.