example, or a gain in efficiency—not both. Also avoid using
jargon or technical terms that lead readers to different interpretations. The vision should be straightforward, and elicit
excitement from team members and stakeholders.
First and foremost, consult with your project sponsors
about their project vision:
1. What are the business goals in implementing the project?
2. What improvement do you expect as a result of the project?
3. How many direct/indirect users will benefit from the
4. Would you be able to quantify the benefits?
Here are some other factors to consider when you create a project vision statement:
1. Make it tangible.
Does the project vision convey a clear picture of the future?
Is the project vision realistic and does it have concrete
When the project is finished, will we be able to measure
2. Make it interesting.
Does the project vision appeal to employees, customers
and other stakeholders?
Can people answer the question, “What’s in it for me?”
3. Make it feasible.
Is the project vision attainable?
Do people believe in the project vision?
4. Make it focused.
Does the project vision address fundamental challenges
and not the peripheral symptoms?
V IE WPOIN TS
Is the project vision directly
linked to the organization’s
5. Make it succinct.
Can you explain the project
vision in one minute or less?
Can the key project stakeholders
recite our project vision?
Joyce Li, Ph.D.,
PMP, is the senior
office at Agricorp,
Canada. She has
more than 25
years of experience
in IT development,
planning implementations, project and
portfolio management, and project
work and training.
Now that you know the rules, does
the following vision statement pass
the test? “The XYZ project will
enable our call center staff to
respond to our customers more
quickly and efficiently via e-mail,
online chat, instant messaging,
phone or written correspondence.”
To some people, this vision
statement is right on target because
it implies an unambiguous, defined
and achievable scope—it’s tangible,
feasible and focused. It’s also interesting in the sense that call center
staff will see it as a way to enhance
their ability to quickly and efficiently provide service to their
customers. And the statement is succinct.
However, there may still be room for improvement by
including a more definitive and measurable description of
how the project will help the team respond more quickly
It may take some work, but with a vision statement in
hand, any team is ready for action. PM
VOICES ON PROJECT MANAGEMENT
RAISE YOUR VOICE
No one knows project management better than you, the practitioners “in the trenches.” So PM Network launched its Voices on Project Management column.
Every month, project managers will share ideas, experiences and opinions on everything from
sustainability to talent management, and all points in between. If you’re interested in contributing,
please send your idea to email@example.com.